North & Grain
Lookbooks and stills for houses that make things.
Brooklyn
An estimate for
Mara Voss, Atelier Sol
The work is at The loft on Wythe.
2 September 2026
- No.
- EST-K2M9QX
- Rev
- 01
- Issued
- 2 September 2026
- Holds
- 30 days if quoted
A lookbook for furniture that already knows how to sit in a room.
Atelier Sol does not need more pictures of product. It needs a document that makes a buyer slow down — the same way the chairs do.
What I heard
You are launching the first collection in March. Six pieces. Oak, linen, and a green so dark it reads as black until noon. The site is a placeholder. The photographs you have were taken in the workshop, under strip lights, and they make the work look unfinished. It is not unfinished. The pictures are.
How I would do it
Two days in the loft on Wythe — north light, the collection placed as if someone lives there and has taste. A lookbook of twenty-four plates. A short moving study for the pieces that only make sense in use. Captions written like notes from the maker, not a catalogue.
What I am assuming
- The loft on Wythe is available those two days.
- The six pieces can overnight in the room.
- One round of notes on selects is enough.
This number depends on
If one of these is wrong, the number moves. They are not exclusions.
- The loft on Wythe is available those two days, north light as described.
- The six pieces are finished and on site. Unfinished work is a different sit.
Estimate
$9,500
This is the estimate for the work named here. If it is right, say yes. A task named wrong is a clarification — not a new bid. Labor is firm. Materials and allowances re-price if they move.
Work not named on this page is not in this number. Verbal direction is not approval. Extra work is a written change first, priced before it starts.
Two-day loft sit
Direction, lighting, and stills of the six-piece collection in a lived interior.
$4,200
Lookbook of 24 plates
Sequenced, retouched, and set as a print-ready folio plus web cuts.
$2,800
Moving studies
Three silent clips, under 20 seconds, for the chairs and the table in use.
$1,600
Maker captions
A written voice for the collection — twelve short texts you can use anywhere.
$900
Social cutdowns
Six cuts from the studies, for the feed.
$1,200
A second location
A street or a garden if the loft is not the whole job.
$2,400
- The job: The loft on Wythe
50% to start — $4,750. Remainder on delivery.
Too cheap
$4,200
Too expensive
$16,800
This estimate · $9,500
The floor is resentment. The ceiling is hesitation. This sits where the work can be slow.
Floor. Workshop snaps under strip lights. The chairs look unfinished.
Ceiling. A campaign film and a second city. Beautiful, and the wrong job.
Why this number
This is not a day-rate with a room attached. It is a week of seeing, two days of making, and ten days of deciding what the collection is allowed to look like in public. The number is set so the work can be slow. Slow is the point.
Timeline
01
Location & light
4 days
Confirm the loft, the sun path, and a quiet day with no street work.
02
The sit
2 days
Stills on day one. Moving studies on day two. You are welcome for the last hour.
03
The folio
10 days
Selects, retouch, sequence, captions. One round of notes. Then print files.
In the frame
- Travel within New York
- Retouching to a still, print-aware standard
- One round of notes on selects and captions
- Print-ready PDF and web cuts
- Usage for your site, press, and wholesale book for three years
Outside it
- A second location or an extra collection
- Paid talent or stylist beyond what I bring
- Campaign film longer than the three studies
- Social cutdowns as a separate package
- Print production and paper stock
Terms
This is an estimate, not a binding quote. The number holds if the job stays in this fence. Acknowledging it is not an agreement.
- 50% retainer to hold the dates. Remainder before the folio is released.
- One round of notes is in the frame. Further rounds are billed at $90/hour.
- If the date is cancelled inside seven days, the deposit holds the week.
- You own the selects. I keep the right to show the work in my own folio.
To start
Once this is an agreement, hold the loft for the 3rd and 4th and send the deposit so the week is ours.
